AI-generated YouTube videos falsely claimed Swiss singer Vincent Gross had died of cancer
2026-08-18 | CHE | incident | reputational
Our take
The singer had to announce that he was still alive. YouTube collected the ad revenue either way.
The facts
AI-generated videos on YouTube falsely claimed Swiss singer Vincent Gross had died of cancer, spreading misinformation and causing reputational harm. Gross publicly refuted the claims and warned fans about the fraudulent use of AI to create such fake news, which also generated ad revenue for the perpetrators.