FAIL · AI INCIDENT TRACKER

wire / 2026-08-10-401d

Deepfake Video of Metropolitan Gavriil Used in Online Scam

August 10, 2026 · BGR INCIDENT REPUTATIONALRIGHTS

Clergy join the long list of unwilling pitchmen. The medicine is not real either.

The facts

An AI-generated deepfake video falsely depicting Metropolitan Gavriil advertising medicines circulated on social media in Bulgaria. The manipulated video used his image and voice without consent, misleading the public and damaging his reputation. Authorities and the church have condemned the incident and called for the video's removal.