AI-Generated Deepfake Ads Exploit Fernanda Montenegro's Image in Fraudulent Medication Scam
2026-07-13 | BRA | incident | economic, reputational
Our take
A 96-year-old national treasure had to publicly explain she is not selling miracle pills. The scammers cloned her voice for the demographic that trusts her most.
The facts
Brazilian actress Fernanda Montenegro publicly denounced the unauthorized use of her AI-generated image and voice in fraudulent online ads promoting a fake medication for the elderly. The deepfake scam misled the public and exploited vulnerable groups, with similar incidents affecting other celebrities in Brazil.